In this September 2015 Work-In-Progress, the ask was simple: Create an ITG Winston Tobacco microsite, without feeling heavily branded while Winston is undergoing a rebranding and new digital presence. Placing the product first was key and redeisgning an Age-Gate UX/UI that reduced User drop off at the entry level point.
Role: Art Direction / UX / UI / Visual
Creative Team: Darrin Amellio
The User is required by law to verify their age upon entering the site, which often can feel somewhat of a hurdle. Redeisgning an exisiting Age-Gate's CSS; UX/UI, by combining actions, setting back typograghy in order of hierarchy, limited color pallette— overall simplifying the way the information is presented and shortening the length of scroll would hope to minimize User drop off at the entry level point.